Tag Archives: blue ivy
Blue Ivy Carter: Not The First Of Jay-Z’s Trademark Blues
Less than three weeks after the birth of Blue Ivy Carter last January, Jay-Z and Beyoncé did something that might only occur to two world-famous, business-savvy music stars: they filed an application to trademark the name of their first child. Their application lists a Delaware-based limited liability company called BGK Trademark Holdings—a likely nod to Beyonce’s initials—as the owner. The filing contains an exhaustive catalog of potential uses for the Blue Ivy name, including but not limited to fragrances, hair spray, baby …
